Pricing and Marketing Mobile TV - Published: November 2006

Mobile TV potentially represents a turning point for the mobile industry as it seeks the next major revenue stream and the opportunity to show that convergence is a real business opportunity.

There are clearly many choices for operators in terms of technology, bundling and marketing of the service. Equally, there are increasing choices for consumers faced with different operator offers, packages sold directly by content owners and aggregators and other options such as personal video recorders.

Amongst all this uncertainty, this report provides a definitive guide for operators, handset vendors and content owners as to what is actually happening in the market.

• What have been the successful marketing strategies?
• What are users prepared to pay and how do they want to subscribe to mobile TV?
• How do leading edge operators plan to evolve their services?
• How do Mobile TV tariffs and pricing compare across the world?

This report will enable operators to benchmark their own mobile TV pricing, marketing and plans. It will also provide a detailed insight for other players in the mobile TV chain as to how this market will really develop.

Key benefits of the report

• First ever market report with a real focus on the market from the view of all stakeholders, and particularly the broadcasting and content provider perspective.
• This report looks at the marketing and pricing strategies in place today.
• An overview of all the technology and market issues that face the mobile TV industry.

Who Should Buy this Report

• Fixed, Mobile, Wireless Internet and Satellite Providers and Operators
• Software and Equipment Vendors
• Supplier organisations
• Regulatory Bodies
• Consultancies
• Investors, Venture Capital Companies, Financial Service Companies

Have you also seen our other related report, Mobile TV Tariff Tracker.